Audio Podcast Marketing
Marketing Assets for Your Audio Podcast to Ruffle Some Feathers
🦩 The most successful podcasters are expert marketers too. It’s no good having amazing audio content if you can’t convince anyone to listen to it.
While we won’t do the actual marketing for you (that part’s up to you), we can create some amazing marketing assets that’ll help you stand out from the crowd.
Our Audio Podcast Marketing Services
Podcast Trailers
A podcast trailer helps you showcase your wonderfully-produced audio podcast to new listeners.
We’ll create a short trailer that sums up the best parts of your audio podcast, to attract listeners to your content.
Thumbnail Design
An eye-catching podcast thumbnail can be the difference between attracting a new listener or them scrolling on past your content.
We offer a complete thumbnail design service for your audio podcasts, or we can work with your existing design team.
Audiograms
Without video, how do you capture attention on social media platforms like LinkedIn for your audio podcast?
We can create short ‘audiograms’ highlighting a key part of your podcast - these typically feature a thumbnail image and a sound wave to get viewers reaching for their headphones.
Transcripts
A transcript is a written version of your podcast. It’s how search engines and AI Large Language Models (LLMs) find and understand your content.
Our team of writers can review and update your transcripts to ensure all the relevant keywords and topics are included, helping to boost your audio podcast’s findability.
Show Notes
Show notes are the bits of writing that appear underneath your podcast episode in platforms like Spotify and Youtube —they’re what entices your audience to tune in.
We’ll craft well-written show notes that grow your audience by answering the question ‘Is this content for me?’
Audiogram Example
Here’s an example of an audiogram we created for our client, Big River Bakery to showcase a memorable part of their audio podcast episode.
In this clip, Andy Haddon chats with North of Tyne Mayor Kim McGuinness about hands-on leadership.
Frequently Asked Questions
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As we’re a podcast production studio rather than a full marketing agency, we won’t do your marketing for you. We’ll leave the precise go-to-market activities and marketing strategy up to you.
However, we can provide great marketing assets that you can share online to grow your podcast audience.
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A successful audio podcast depends on your skill as a host, a consistent release schedule, and whether the market cares about your chosen topics.
But assuming you’ve got all of that figured out, you’ll also need to get your podcast in front of the right audience. This is where our podcast marketing team comes in, by providing you with the right marketing assets to share your message consistently.
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Yes, absolutely! Our team will get the best results when we work with you to understand your branding and tone of voice. Please let us know early in the process if you want your marketing team involved.
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Our marketing services are usually packaged up with other production services.
Check out our audio production services page for details of our audio podcast services. Or contact us for a bespoke quote.